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Internet Marketing - The proof
Here we intend to prove just how good we are by showing
you a small sample of some of our recent success stories.
On the following pages are tables of search engine
results for web sites that we have worked on for clients.
- The first column shows you a sample of the keywords that
our clients wished to be listed for and which potential clients
can then type into the search engines when looking for companies
that have product or services relating to these keywords.
- The second column shows the position of our customers web
site as listed on the search engine on the 27th August 2001.
By clicking on the number or the keyword you can view a snapshot
of our clients listing that the search engine produced on
that day.
- The third column shows you the amount of pages the search
engine found in total. As you can see, some search engines
manage to find millions of pages yet we still manage to be
in the top ten consistently.
- The final column tells you which search engine the results
are coming from. If you click on these search engine links
a window will pop up showing that search engine live and do
a new search for the same keywords. You can then see if our
listings have improved or stayed the same. This method of
reviewing our success can be a little hit and miss as listings
fluctuate up and down, for obvious and less obvious reasons
such as.
- The date we took the snapshot has long since passed.
- Our clients positioning has improved as we did such
a good job in the first place.
- The client has authorised more work on the search engines
and we have therefore improved their positioning.
- Our client has dropped out of our monthly maintenance
scheme usually because they are to busy and want less
hits, (or the increasing hits to slow up) or because the
hits are not bringing enough sales. There are many reasons
why hits may not bring sales, not least of which is usually
based on poorly designed web sites or poor business practices.
Therefore when a client drops out of the scheme we no
longer do the reports which help us maintain their positioning.
Therefore their position will gradually drop down the
listings as their competitors move up. Monthly maintenance
schemes cost between £30 and £1800 depending upon clients
requirements.
- The search engine itself has changed its algorithm or
the way it lists sites. This can sometimes have a positive
effect especially if good practices were used in the way
we originally put together our clients solution.
- The keywords are competitive and other companies have
spent more money or time on these keywords and have therefore
knocked us off the top spot.
- The client never paid their bill so we cast a few cyber
spells or we started work for their competitors. :-)
Continue to Case Study
1 - Case Study 2 - Case
Study 3
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