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Service
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Description
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Brainstorm:
Initial Discussion & Ongoing Discussions
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The initial consultation can be conducted by telephone,
through a series of emails or at a face-to-face meeting.
We always reveal some "excellent ideas" to progress the
project. However as a bonus we nearly always come up with
ways for the client to do some of his own Internet marketing
without any extra costs being incurred.
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Domain Analysis
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Analysis, discussion and research of availability, concerning
domain names to help search engine marketing. Advice concerning
your existing domain name, and purchase of extra domain
names when required to ensure best listings.
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Page Analysis
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Analysis of a main page against a top search engine to
enable us to point out any weak areas in relation to keyword
frequencies, content and distribution.
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Keyword Analysis
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Discuss and agree best keywords to target. We currently
use up to 8 different pieces of software, (including some
specialist commercial software) to help with search engine
analysis, marketing and implementation. However at the end
of the day we will personally help you make the right choice
using our own real world experience and up-to-date knowledge
of marketing, consumers, search engines and the Internet
in general as opposed to relying on any piece of software.
The software is just a tool to help reduce the workload;
it does not do the job for us.
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Meta Tags
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Implementation or delivery of specially designed meta
tags for you to use in any of your pages or for us to place
on one of your pages as an example for you to copy.
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Report
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A report detailing which of your web pages are now listed
on which of the top 20 search engines and in what position
you are placed. This is provided at a later stage due to
the larger search engines updating only once every 6 weeks.
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Summary Notes
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This type of mini project leaves a lot of potential untapped.
However it is better than no project at all and once you
have the Meta tags you can duplicate these on to every page
of your site and any new pages you add later. WARNING. In
the ideal corporate type mission you would have different
Meta tags and page content on every page and each would
have been hand crafted by myself to target multiple revenue
streams, multiple clients and multiple keywords. However
a mini project like this can still be reasonably effective
on specialist keywords or for niche markets.
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Terms
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Time Limitations On fixed Prices
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Hourly
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Fixed
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Cheque with order
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8 hours maximum labour allowed
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Total
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£30
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£180
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The
Professional Solution |
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This one is designed for people who understand just how valuable
Internet Marketing is and are therefore ready to commit to serious
long-term relationship immediately. To maximise success and to help
minimise costs this service can be run on an ongoing basis. Usually
Monthly or Quarterly. The contract can be canceled at any time with
30 days notice. |
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Service
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Description
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Brainstorm
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As above, but we go into more depth on a regular basis
throughout the project
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Domain Analysis
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As above, but may concern multiple domain names for related
keyword projects.
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Page Analysis
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As above, but for a selection of agreed pages and can
also be tied in to the design of special "portal pages"
to target specific search engines.
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Keyword Analysis
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As above, but always for longer and ongoing.
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Meta Tags
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As above, but with consideration for any other relevant
and agreed pages.
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Reports
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As above, but can be provided on a regular basis if a monthly
project continued.
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Portal Pages
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Also referred to as a doorway or gateway page. This is
a page designed with your current web image in mind but
with the aim being to target specific search engines with
specific keyword themes in mind. This nearly always produces
far superior results than clients existing home page ever
could without a redesign.
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Submission
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Manual submission to at least the top 20 search engines
and any other search engines we may be testing at the time.
We even use our buying power with certain top search engines
to ensure your site gets priority treatment. All charges
are either included in the project or passed on at our specially
negotiated cost prices.
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Extra Submission
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Submission to approximately a further 80 search engines
and directories.
Submission to approximately a further 900 search
engines and directories.
Submission of links to approximately 400,000 link pages
which helps generate links needed to improve rankings elsewhere
on the web.
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Ongoing Submissions, Reports & Site Wide Improvements
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Once the project is completed and launched we need to
analyse the results. As most large search engines update
at least once every 6 weeks we usually wait 6 weeks and
then run a report to help you see just how well you are
doing. If you are impressed then you may want to proceed
with a regular project for a period of time. In this 2nd
stage we usually agree with the client some targets and
then work towards them on a weekly monthly or quarterly
basis.
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Summary Notes
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This type of project is much more flexible than the taster
and does not't really have any drawbacks. As far as we are
currently aware this is the most professional way to progress
a search engine solution. We leave no stone unturned in
this project and the only limitation to potential here is
that we can not get you any higher than Number One.
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Terms 25% Deposit
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Invoiced Weekly Cheque By Return
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Hourly
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Fixed
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Time Limit
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30 hours maximum labour allowed
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Total
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£30
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£800
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Duration
of projects |
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All projects initially involve several labour intensive one off
jobs and therefore as a project progresses or becomes a monthly
project the costs will reduce.
This is mainly because the one off jobs do not need repeating
unless you change keywords and even then there are still savings
to be had from the structures, systems, information on file, previous
e-mail dialogue and web content that will already have been created
during our initial launch of your marketing project. Once we reach
a stage where we are happy with your web site structure we will
be able to quote you a monthly maintenance charge for maintaining
your listing. Usually this will be between £10 and £200 per month
depending upon the number of pages we are maintaining and the
tasks you require us to do.
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Contact
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E-mail
searchenginemarketing@anywebinternetmarketing.com
for further information. With this in place we will aim to provide
reports and/or improve any listings not already in the top 10 until
they are in the top 10 and also ensure good listings in the top
10 don't fall out of the top 10. |
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